Trends
NutraFood Poland 2026: A Market Ready to Grow
published on
4.05.2026Three days
at the trade show, countless conversations, and one clear takeaway: anyone
looking to understand where the Polish food market is heading didn’t have to
look far this spring. NutraFood Poland 2026 made one thing evident—there’s a
lot in motion, just not all at the same pace.
While some
trends already feel well established, others are only just emerging. It’s
precisely within this tension that the industry currently operates. For
Erbacher Food Intelligence, the event was full of questions—and surprisingly
concrete answers.
Between Momentum and Orientation
Poland is
following Europe’s major food trends - but with a delay.
Protein,
functional ingredients, personalized nutrition - they’re all present. Just not
across the board yet.
“The trends
are comparable to Western Europe, but not as advanced,” says Christoph Becker,
Managing Director of Erbacher Food Intelligence.
At first
glance, that may sound like a gap. In reality, it’s something else entirely:
timing. Because in this early phase, it’s decided which solutions will gain
traction - and who will be seen as the right partner.
What the Industry Is Really Looking For
One thing
became clear throughout the conversations at NutraFood 2026: it’s no longer
just about ingredients. It’s about functionality. Added value. And clear
product positioning.
Protein is
a given. Whether in
bars, chocolate, or powdered applications - protein sits at the center of
innovation.
“Protein
crispies and, in general, anything protein-related were in high demand,”
reports Monika Jezek.
But for
many manufacturers, that’s no longer enough. The trend is evolving toward combinations: Protein plus collagen.
Protein plus fiber.
Protein plus functional
benefits.
“One
recurring topic was the integration of collagen—particularly from fish.
Overall, there was strong interest in functional ingredients and added
benefits,” says Kajetan Bieszke from Erbacher Food Intelligence.
What’s
emerging here is a shift away from pure ingredient thinking—toward concrete
product concepts.
Snacks Are the New Battleground
Nowhere is
this more visible than in the snack segment.
This is
where most of the momentum is concentrated: bars, chocolate, functional snacks
– often positioned with clear claims like “high protein,” “no added sugar,” or
“clean label.”
“The
strongest interest came from the snack and confectionery industry - especially
in healthier snack and supplement applications,” summarizes Kajetan Bieszke.
Other
categories? Less dynamic - for now.
Breading
solutions or meat alternatives played a smaller role at this year’s event. That
doesn’t make them irrelevant. It just means their moment is still ahead.
A Clear Advantage: Tailored Product Solutions
One
recurring moment of surprise at the Erbacher Food Intelligence booth: the range
of possibilities.
“Many
visitors were impressed by how tailored our product solutions are and by the
technical capabilities behind them. Comparable offerings are still rare in the
Polish market,” says Kajetan Bieszke.
“And many
contacts showed genuine interest and requested samples right away.”
This
highlights a key insight: tailored, application-specific product solutions
clearly resonate with the Polish market and will become even more important as
the market continues to mature.
Conclusion: The Direction Is Set
NutraFood
Poland 2026 wasn’t a show with ready-made answers.
But it
asked the right questions.
How will
functional foods evolve in the Polish market?
What role will combined ingredients play moving forward?
And who will succeed in turning trends into real products?
The
direction is clear: protein is here to stay. Functionality is gaining ground.
Applications are becoming more defined.
And that’s
exactly where the opportunity lies for Erbacher Food Intelligence - not just to
follow trends, but to translate them into market-ready solutions together with
customers.
Or, as
Christoph Becker puts it:
“Poland is
a market with strong growth potential. Those who establish a presence now will
benefit in the long term.”